Thrasio the next-generation, global consumer goods company, and Lifelong Online, a leading Indian online consumer brand, today announced Thrasio’s entrance into India and a ₹3750 crore commitment to acquire the region’s promising, digital-first brands in the country. Lifelong becomes a Thrasio company, leveraging Thrasio’s global expertise in acquiring and scaling brands with Lifelong’s proven success in building and growing consumer products in India
India is one of the fastest-growing regions for Amazon’s third-party marketplace, making it enticing for aggregators. The enormous opportunity, combined with the success of leading acquirers, has fueled a rise in startups created in the “Thrasio model.”
“We couldn’t be more excited to work with Lifelong Online and, together, take our proven model to India,” said Carlos Cashman, CEO of Thrasio. “As we got to know Lifelong, it became clear that they are the ideal partner for what we want to accomplish.
With Lifelong leading the on-the-ground execution, Thrasio gains the strength of a knowledgeable, local company to run the Indian business. Backed by Thrasio’s extensive experience and the ₹3750 crore commitment to acquire Indian businesses, the company will quickly be a significant player in the seller ecosystem.
Read the official press release here