Perch, a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C brands at scale, today announced it has hired Kristiana Helmick as its Chief Revenue Officer, where she will be leading global organic growth across all eCommerce channels – with the heavy emphasis on furthering Perch’s tech-first approach.
Kristiana is a 13-year veteran at Amazon, where she led many businesses from inception to success, most recently serving as a Director of Consumer. She was the founding Chief Product Officer for Amazon Home and category leader for Amazon’s fast-growing Pet supplies division.
She helped reinvent the reading experience by playing a crucial role in the launch of the Kindle Newsstand for Amazon’s first tablet, Kindle Fire. Prior to Amazon, she was a Vice President at Time Warner, and she led consumer marketing for Real Simple, In Style, and People’s newest launches.
“I joined Perch because I love being on the front edge of change,” said Kristiana Helmick, CRO of Perch.
In May of 2021, Perch announced it had closed a $775M Series A led by the Softbank Vision Fund 2, with participation from Spark Capital and Victory Park Capital. Perch’s total funding to date is over $900M.