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branding

Building a Standout Brand in the Saturated e-Commerce Space with Alex Kopco

By Podcast Team // March 17, 2022 // Podcast // 5 min read

Getting into e-commerce with the aims of earning money is common and faultless, but to become an A+ brand, we have to be more than simply money-driven. Alex Kopco explains what it takes to build a standout brand in the sea of sameness in the marketplace.

7 Qualities That Will Make Your Brand Less Attractive to Buyers

By Meny Hoffman // February 22, 2022 // Business // 5 min read

You’re thinking of selling your successful eCommerce business. What’s going to make your brand attractive to acquirers, and more importantly, what are some weak spots to improve on? We usually discuss qualities that will excite a buyer, but it’s also important to bring up red flags aggregators look out for, and ways that you can

Why Investors are Funding Aggregators Acquiring Hundreds of Amazon’s Third-Party Sellers with Brian Harwitt

By Podcast Team // February 17, 2022 // Podcast // 5 min read

To scale in the e-commerce space, utilizing available assets and services is the way to go. Brian Harwitt brings an emphasis on credit opportunities. Listen as he explains how it works and why it impacts the e-commerce realm in stabilizing the ecosystem.

Shifting Your Focus From “Product Seller” to “Brand Builder”

By Meny Hoffman // February 9, 2022 // eCommerce // 5 min read

Running your business is a full-time job. Whether it’s running your day-to-day operations, driving up sales, or scaling your business.What is often overlooked is brand building. Many third-party businesses see themselves as simply product sellers and haven’t invested sufficient time or resources into building up their brand. Adopting a “Brand Builder Mindset” results in effectively reaching your target consumers to keep them coming back for more. Forward-thinking businesses have shifted their focus from not only hitting sales numbers but also building brand loyalty.