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BlackRock leads $100M round for Cap Hill Brands; e-commerce vets acquire 35 brands, add key execs

By // September 12, 2022 // eCommerce // 5 min read
Cap Hill Brands, a Seattle-based e-commerce company founded and run by industry veterans Jason LeeKeenan and Kevin Saliba, has raised more than $100 million in a Series B round led by investment giant BlackRock. The company, founded in 2020, has acquired nearly 35 brands and grown to more than 200 employees. The idea is to supercharge each brand
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ZineOne raises cash to help e-commerce companies predict customer behavior

By // September 8, 2022 // eCommerce // 7 min read
In-session marketing, a form of inbound marketing that analyzes and influences web and app users’ purchasing decisions, is often challenging to implement. With so much competing for consumers’ attention these days, rare is the brand that’s able to make a lasting first impression. According to Microsoft Research, people only spend about 10 seconds on a
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5 Tips to Improve your eCommerce Conversion rates in 2022

By // September 7, 2022 // eCommerce // 10 min read

As the eCommerce industry continues to grow, sellers are ironically struggling more than ever to optimize their conversion rates. 

Increased competition coupled with a rise in advertising costs has roadblocked many eCommerce businesses. Not to mention that online shoppers are a demanding bunch. They’ll only buy from sellers they trust, and they’re always looking for the best deals. Can you blame them?

Here are 5 tips to optimize your conversion rates without increasing your ad spend or risking customer attrition.

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