Cap Hill Brands, a Seattle-based e-commerce company founded and run by industry veterans Jason LeeKeenan and Kevin Saliba, has raised more than $100 million in a Series B round led by investment giant BlackRock. The company, founded in 2020, has acquired nearly 35 brands and grown to more than 200 employees. The idea is to supercharge each brand
In-session marketing, a form of inbound marketing that analyzes and influences web and app users’ purchasing decisions, is often challenging to implement. With so much competing for consumers’ attention these days, rare is the brand that’s able to make a lasting first impression. According to Microsoft Research, people only spend about 10 seconds on a
Are you clear about your business profits? In this episode, Nachman Leiser shares how he started his career and how he ended up building his eCommerce bookkeeping and accounting firm. He explains the importance of not only having software that connects your Amazon account but really looking at the data. Nachman remarks on what are
As the eCommerce industry continues to grow, sellers are ironically struggling more than ever to optimize their conversion rates.
Increased competition coupled with a rise in advertising costs has roadblocked many eCommerce businesses. Not to mention that online shoppers are a demanding bunch. They’ll only buy from sellers they trust, and they’re always looking for the best deals. Can you blame them?
Here are 5 tips to optimize your conversion rates without increasing your ad spend or risking customer attrition.