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GlobalBees acquires fitness equipment and accessories brand Reach

Continuing its portfolio expansion, rollup eCommerce unicorn GlobalBees has acquired the fitness equipment and accessories brand, Reach Fitness. The company is GlobalBees’s second investment in the sports category.

According to an Expert Market Research report, the Indian sports and fitness goods market reached a valuation of $3.9 billion in 2020, and is expected to grow at a CAGR of 8.9 percent during 2022-2027.