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Mumbai eCommerce Aggregator Evenflow closes four new brand acquisitions

Evenflow Brands, an aggregator of third-party online sellers, has acquired four consumer brands in India, part of its wider strategy to significantly expand its reach, portfolio, and demand. The acquisition includes two sports and fitness brands Vifitkit and Yogarise, Frenchware, a kitchen label, and Cingaro, a gardening brand – all with an annual run rate

Evenflow’s pre-series A round secures an undisclosed amount in funding

The numbers are continuing to grow within the Amazon aggregator space this week! In particular, Evenflow secures an undisclosed amount of funding in its pre-Series A round. Evenflow was founded by former Uber executives Utsav Agarwal and Pulkit Chhabra in May 2021. They acquire and scale up third-party sellers on marketplaces such as Amazon and Flipkart in a similar model to the one popularized by Thrasio.