Ecommerce Brands is one of the newest consumer brand aggregators to emerge in a crowded space and aims to integrate with Cart.com to support the backend needs of brands as they scale. Today, it announced a $40 million investment, with $10 million in equity led by Bearing Ventures, and $30 million in debt.
Based in Atlanta, the company officially kicked off in September 2021, by founder and CEO Mark Bickenbach. Mark previously served as a business unit president of The Home Depot and CFO of its website, and board chairman Jim Jacobsen, former CEO of RTIC Outdoors and co-founder of Cart.com.
Bickenbach told TechCrunch that Ecommerce Brands plans to acquire direct-to-consumer brands, integrate them on Cart.com and grow them in revenue and profitability, something that previously would have only been done on marketplaces.
Direct-to-consumer brands are limited in a number of ways, including scaling their operations and technology.Mark Bickenbach, CEO Eccomerce Brands
Check out what they look out for in eCommerce brands, and what it takes to get involved:
-Single-channel brands looking to expand into many other channels
-Brands with a winning product portfolio with clear competitive advantages
-Brands serving broad markets in large, growing industry categories
-Brands that are beyond their startup phase and are actively growing
-Founders are ready to take the great business they’ve built to the next level
Think you’ve got what it takes? Reach out to schedule a strategy call.