How to Leverage Amazon Influencers to Promote Products & Increase Sales

Sure you’ve probably heard of influencers flooder the social channels of the universe, but have you ever heard of Amazon influencers? In this article, we are going to explore what are Amazon influencers, why they are so effective in generating sales, and why you should consider hiring one.

Amazon influencers are individuals who have established themselves as trusted and reliable sources on social media platforms. They can have a great impact on boosting brand visibility, driving engagement, and impacting purchasing decisions for many users.

Influencer marketing is wonderfully effective because influencers command much more trust than a brand without a face. They’ve already taken the time to build up a relationship with their supporters, so their recommendations hold more weight.  

Think of it as one customer recommending your product to thousands, or even millions, of their friends.

This trust can (and is) utilized to gain traction and create more exposure for many products the world over. In fact, according to a poll conducted by Tomoson, businesses are making $6.50 for every $1 spent on influencer marketing. Not only that but influencer marketing was ranked as the fastest-growing online customer-acquisition method, beating email marketing, paid search, and organic search.

So, what is an Amazon Influencer?

Amazon Influencers are people who have established themselves as trustworthy and respected leaders in certain niches on social media platforms such as YouTube, Instagram, or Facebook. Influencers typically have large audiences with whom they have gained their trust and can greatly influence their purchasing decisions.

Amazon influencers are typically part of Amazon’s Influencer Program. After entering the program, influencers can promote products from a brand’s Amazon Store by setting up their own Amazon storefront. These creators offer endorsements or product mentions, usually in exchange for payment or commission. 

What can Amazon Influencers do for my business?

Amazon influencers are a terrific fit for brands looking to gain more visibility and increase their sales. The trust and rapport influencers have established with their followers are likely to generate higher conversion and sales. Amazon Influencers have high engagement and a large targeted niche audience which opens the door to a lot of new potential customers for your company.  

According to Jonah Berger, bestselling author of the book: Contagious: Why Things Catch On, a whopping 82% of an audience that receives a recommendation from an influencer are likely to follow the recommendation and make the purchase. Case in point, Amazon influencers can do a great deal in representing your brand to others and drive up those awesome Amazon sales.

How do I find the right Amazon Influencer?

When it comes to partnering with influencers, relevance is extremely important. Do some research and look at their content, their audience, their interests, and even their geographic location. Some important questions to consider are:

  • Who is their target audience, and does the creator have strong engagement with their followers?
  • Do their content and style align with your brand?
  • How often is the influencer promoting products or services?

An important point to note is that more followers are not necessarily always better. An influencer may have a lot of followers, however, if they don’t relate and engage with their followers, they may not generate as many sales as a micro-influencer who has gained the trust and respect of their smaller audience.

To find an influencer that aligns with your brand, you don’t need to look too far from home. A great place to find an influencer is to identify individuals who are active customers of your brand and are already using your products.

Take a look at your audience: Followers that are liking and engaging on your posts are fantastic prospects to represent your brand, namely because they are already fans of your business. You know those loyal customers of yours that make repeat purchases, and place the most orders? Yeah, they’re awesome. And they’ll be even more awesome ambassadors for your brand. Once you have established individuals who may be a good fit, take a look at their social media account and see if they have influencer potential. 

Scan hashtags: Looking through hashtags is a great way to find like-minded communities and targeted niches. 

Seek out Amazon influencers: You can find Amazon influencers through the Amazon Influencer or Amazon Associates program.

Once you’ve identified a creator you wish to work with, follow them on social media, engage with them on their posts, get the conversation going, and then finally, send a formal request and let them know what you have in mind.

How do I work with an Amazon Influencer?

The first step is choosing what type of campaign you wish to utilize to promote your product. Here are some of the most popular influencer marketing campaigns to drive traffic: 

  • A sponsored post– Have an influencer create a post featuring your product. Give them the creativity to create the content in their own style, so that it blends in naturally with their feed.
  • A giveaway– Giving away free items is always a great way to get higher engagement. As part of the contest rules, you can also have participants follow your account for a chance to win.
  • Custom discount codes– Providing a promo code or a discount code is rather effective because it allows for the follower to feel special and want to take advantage of a unique opportunity, exclusive to them. 
  • Brand ambassadors- These are the people that love your brand’s products and are willing to promote brand awareness and drive sales for your products.  

Then, establish a contract with clear expectations while also allowing for creative freedom on the influencer’s part. Influencers have established a unique brand voice that connects them with their audience, so it’s important that they use their creative power within the context of promoting your brand. Encourage influencers to get creative and promote your products in a way that works wonderfully for both of you. 


People listen to influencers because of their popularity and engagement. Promoting your products to the right audience doesn’t have to be pricey, as long as you do your research and work strategically. The key is, finding influencers who are engaging with an audience that is likely to purchase from your business. Take your time to find influencers that align with your brand’s voice and style and who will take the time to understand your product and promote it in a creative and unique way. 

Working with Amazon influencers can help drive a great deal of traffic to your site and products. From the beginning to the end of the consumer journey, working with influencers can bring a unique connection with consumers. Influencer marketing is a strategic move with a fantastic return for the big-minded entrepreneur. 

If you need help strategizing on how to emulate and gain similar engagement for your brand, feel free to reach out to us. 

Meny Hoffman

Meny Hoffman is the CEO and founder of Ptex Group, the Let’s Talk Business podcast, and the Let's Talk Exits podcast and blog. He's been dedicated to building brands and advising business owners for the past 20 years. More recently, he has started educating and advising within the Amazon seller and e-commerce entrepreneur space.

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