What Makes a Winning Brand with Perch’s VP of Acquisitions, Nate Jackson

Have you ever considered that selling your brand is your best chance at maximizing the value of your business?

In today’s episode, our guest, Nate Jackson, the VP of Acquisitions at Perch, shares his thoughts about what makes a great brand and what business owners can do to maximize its value. He also remarks on what you should look out for when interviewing a potential buyer to make sure it is a strategic one for your brand. Pay close attention to how Nate felt when he made his first millionaire. Listen and enjoy! 

Nate Jackson is the VP of Acquisitions at Perch, a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C brands at scale. Perch has a team of operators who have the Amazon and broader eCommerce expertise that is necessary to help brands reach new heights. Prior to Perch, Nate was a Senior Manager at Bain & Company’s Private Equity Group. He received his MBA from Carnegie Mellon’s Tepper School of Business.

[00:01 – 08:36] From Being an Engineer to Become an Incredible Entrepreneur

  • Nate’s work experience and background
    • Starting his career doing nuclear power plant for the Navy
    • How he joined Bain & Company’s Private Equity Group
    • Getting into the Amazon marketplace and working at Perch
      • Third-party sellers
  • How third-party sellers go to having billions of dollars being poured into eCommerce 

[08:37 – 25:51] Identifying a Great But Mismanaged Business

  • Why purchasing a technology-driven eCommerce company could be a differentiation
  • Nate’s insights about common main metrics people should consider 
    • The actual profitability of the business in the past 12 months 
    • The buyer’s perception of the outlook into the future
  • How buyers operate based on the value they see in the businesses
  • Pivotal moments where buyers identify a great but mismanaged business
    • Buyers are often most drawn to the shiny objects
      • A trust factor between the buyer and the seller

[25:52 – 44:00] Building a Phenomenal Company

  • Nate shares some experiences where sellers pulled from a deal at the last minute
  • When sellers should or shouldn’t sell
    • What it’s the right time for your business
    • How you think about the market conditions
      • Capital, time, and talent
  • Things sellers should look at when interviewing potential buyers
  • What Nate does to build a phenomena company
    • Hiring people that are both hungry and competitive
  • Nate’s experiences taking ordinary people and making them millionaires

[44:01 – 46:47] Closing Segment

  • Nate on the four rapid-fire questions
  • Book a strategy session, drop your questions and comments on https://letstalkexits.com  

Key Quotes: 

“The best offer comes from the person who has the highest confidence, and the ability to grow the business.” –  Nate Jackson

“Hiring for people that are both hungry and competitive. Understanding, accommodating, and team-oriented have been a really important part of our hiring focus approach. And I’ve seen it play out to great effects on our teams. ” – Nate Jackson

Connect with Nate

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Podcast Team

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