Is your offer differentiated enough relative to the competition?
In this episode, Fernando Campos navigates into how to create a killer listing and to make sure you have a solid strategy when you launch your products. He remarks on the importance of paying attention to proper product development and how you should go about keyword research in your launch phase. Fernando discloses when it’s the right time to let a product go and provides his outlook on the aggregated space long-term. Listen and enjoy!
Fernando is the co-founder of MarketplaceOps and specializes in scaling CPG brands on Amazon. MarketplaceOps leverages fully-integrated technology and proprietary marketing techniques to beat your competition with repeatable strategies. Fernando has generated more than $150MM in revenue for his clients and sold two businesses in the Amazon space. His companies were ranked in the Inc. 5000 in 2019 & 2020, and in Entrepreneur360 in 2016, 2017, 2018 & 2019
Key Highlights:
[00:01 – 07:05] How to Make a Killer Listing and Succeed on Amazon
• Fernando shares how he got into the eCommerce space
- How he became the co-founder of MarketplaceOps
- He has generated more than 150 million in revenue for his clients and sold two businesses in the Amazon space
• Make sure to have something differentiated and not rely on traditional marketing methods
- Paying attention to keyword research and product development when launching a product on Amazon is essential
[07:06 – 20:34] How to Optimize Your Amazon Listing for Conversion
• What you need to be successful on Amazon these days
- You should have your product development, advertising, and listing down “almost perfect.”
- Focus on building a strong brand and converting visitors into buyers
• The importance of differentiated and high-quality product offerings
• The process of identifying the most relevant keywords for a product launch
- Target those keywords with the highest volume and highest relevancy
[20:35 – 34:34] Beat Out Your Competition
• What Fernando normally considers a launch phase of a product
• When is the right time to sell or not to sell a product
• How long it will take for a product to be profitable
- You should consider factors such as whether a product is consumable or not
• Fernando’s insights about the aggregator space
- The Amazon brand is still valuable, and there is a market for selling them
[34:35 – 39:30] Wrapping Up!
• The Amazon business is an asset class and will continue to grow
• Fernando on the rapid-fire questions
Connect with Fernando
Key Quotes:
“You just have to have something differentiated. It doesn’t have to be completely revolutionary.” – Fernando Campos
“The first thing that’s most important that I don’t think gets talked about enough is just having a really highly differentiated offer.” – Fernando Campos
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