Elevating Your eCommerce Game with Andrew Morgans

Do you want to launch products with remarkable results on all eCommerce platforms?

In this episode, Andrew Morgans, a thought leader in the Amazon Branding space delves into his passion for branding done right for Amazon sellers. He also touches on what are the micro-steps you could do to enhance your branding if you’re an Amazon seller. Andrew breaks down relevant tips of what you should consider when doing a listing and what it can do for your conversation rates. Tune in and learn the importance of branding and the micro and macro steps of a proper branding strategy. Listen and enjoy!

Andrew is a resident mentor at UMKC’s Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million.

[00:01 – 09:10] Thinking Like the Brand

  • Andrew’s background and work
    • His 11 years of experience in the Amazon space
    • Being an eCommerce manager
      • Discovering the internal challenges that brands are having
  • Where the Marknology™ name comes from
  • Branding and Marketing on the eCommerce channels

[09:11 – 29:56]  Knowing the Rules to Play the Game the Best Way

  • How Andrew describes the opportunity of eCommerce
  • What branding really means
    • It evokes emotion and specifically gets customers to trust the company
  • Andrew’s outlook on good branding vs bad branding on Amazon
  • The difference between demand generation vs demand capture
    • Know your skills as a marketer
      • Check who’s the person working on the project to see if it’s a fit 

[29:57 – 48:14] You Can’t Brand Yourself Overnight

  • What makes an FBA seller different from an agency
  • You have to play a long game to build a brand that people know and trust
    • The only thing that can really create a brand is consistency over time
      • I want my reputation to remain intact
  • Andrew’s advice on how to reevaluate where people are with branding 
    • Look at your competition, products, and listings
  • How to build a strong culture within your company

[48:15 – 52:22] Closing Segment

  • Andrew on the four rapid-fire questions
  • Book a strategy session, drop your questions and comments on https://letstalkexits.com  

Key Quotes: 

“I want to sell by creating something that will last a long time and that has a good reputation.”  –   Andrew Morgans

“I think anyone building a business where people rely on that business, being short-sighted could be the difference in making it or not.” – Andrew Morgans

Connect with Andrew

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Podcast Team

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