Do you want to launch products with remarkable results on all eCommerce platforms?
In this episode, Andrew Morgans, a thought leader in the Amazon Branding space delves into his passion for branding done right for Amazon sellers. He also touches on what are the micro-steps you could do to enhance your branding if you’re an Amazon seller. Andrew breaks down relevant tips of what you should consider when doing a listing and what it can do for your conversation rates. Tune in and learn the importance of branding and the micro and macro steps of a proper branding strategy. Listen and enjoy!
Andrew is a resident mentor at UMKC’s Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million.
[00:01 – 09:10] Thinking Like the Brand
- Andrew’s background and work
- His 11 years of experience in the Amazon space
- Being an eCommerce manager
- Discovering the internal challenges that brands are having
- Where the Marknology™ name comes from
- Branding and Marketing on the eCommerce channels
[09:11 – 29:56] Knowing the Rules to Play the Game the Best Way
- How Andrew describes the opportunity of eCommerce
- What branding really means
- It evokes emotion and specifically gets customers to trust the company
- Andrew’s outlook on good branding vs bad branding on Amazon
- The difference between demand generation vs demand capture
- Know your skills as a marketer
- Check who’s the person working on the project to see if it’s a fit
- Know your skills as a marketer
[29:57 – 48:14] You Can’t Brand Yourself Overnight
- What makes an FBA seller different from an agency
- You have to play a long game to build a brand that people know and trust
- The only thing that can really create a brand is consistency over time
- I want my reputation to remain intact
- The only thing that can really create a brand is consistency over time
- Andrew’s advice on how to reevaluate where people are with branding
- Look at your competition, products, and listings
- How to build a strong culture within your company
[48:15 – 52:22] Closing Segment
- Andrew on the four rapid-fire questions
- Book a strategy session, drop your questions and comments on https://letstalkexits.com
Key Quotes:
“I want to sell by creating something that will last a long time and that has a good reputation.” – Andrew Morgans
“I think anyone building a business where people rely on that business, being short-sighted could be the difference in making it or not.” – Andrew Morgans
Connect with Andrew
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
