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ecommerce

Shifting Your Focus From “Product Seller” to “Brand Builder”

Running your business is a full-time job. Whether it’s running your day-to-day operations, driving up sales, or scaling your business.What is often overlooked is brand building. Many third-party businesses see themselves as simply product sellers and haven’t invested sufficient time or resources into building up their brand. Adopting a “Brand Builder Mindset” results in effectively reaching your target consumers to keep them coming back for more. Forward-thinking businesses have shifted their focus from not only hitting sales numbers but also building brand loyalty.

Amazon Gross Merchandise Volume Reached $600 Billion in 2021

$600 billion worth of goods were sold on Amazon in 2021. The total gross merchandise volume (GMV), including sales by Amazon itself and by the marketplace, doubled in three years. Most of that growth came from the marketplace. According to Marketplace Pulse estimates based on Amazon disclosures, sales by Amazon (also known as first-party sales)