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5 Tips to Improve your eCommerce Conversion rates in 2022

By Meny Hoffman // September 7, 2022 // eCommerce // 10 min read

As the eCommerce industry continues to grow, sellers are ironically struggling more than ever to optimize their conversion rates.

Increased competition coupled with a rise in advertising costs has roadblocked many eCommerce businesses. Not to mention that online shoppers are a demanding bunch. They’ll only buy from sellers they trust, and they’re always looking for the best deals. Can you blame them?

Here are 5 tips to optimize your conversion rates without increasing your ad spend or risking customer attrition.

Thrasio Announces CEO Transition to Drive the Next Phase of Growth

By News Team // September 5, 2022 // Business // 5 min read

Former Amazon and Airbnb Executive Greg Greeley to Become Thrasio CEO Co-Founder and CEO Carlos Cashman to Focus on Role as Board Member. Thrasio Holdings, Inc. the next-generation global consumer goods company, today announced that Greg Greeley has joined its Board of Directors and will become the company’s next Chief Executive Officer in August 2022. Greg will succeed

Marketing and Optimization for Amazon Sellers with Danny McMillan

By Podcast Team // September 1, 2022 // Podcast // 5 min read

Do you know how to set your e-commerce or Amazon brand up and maximize your results? In this episode, Danny McMillan shares his insights about where the Amazon marketplace is heading to and why sellers should test different pricing strategies and be mindful of their total cost to sales. He also discusses the concept of