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Meny Hoffman

7 Qualities That Will Make Your Brand Less Attractive to Buyers

By Meny Hoffman // February 22, 2022 // Business // 5 min read

You’re thinking of selling your successful eCommerce business. What’s going to make your brand attractive to acquirers, and more importantly, what are some weak spots to improve on? We usually discuss qualities that will excite a buyer, but it’s also important to bring up red flags aggregators look out for, and ways that you can

Shifting Your Focus From “Product Seller” to “Brand Builder”

By Meny Hoffman // February 9, 2022 // eCommerce // 5 min read

Running your business is a full-time job. Whether it’s running your day-to-day operations, driving up sales, or scaling your business.What is often overlooked is brand building. Many third-party businesses see themselves as simply product sellers and haven’t invested sufficient time or resources into building up their brand. Adopting a “Brand Builder Mindset” results in effectively reaching your target consumers to keep them coming back for more. Forward-thinking businesses have shifted their focus from not only hitting sales numbers but also building brand loyalty.

Insider secrets on the booming market of Amazon aggregators

By Meny Hoffman // January 26, 2022 // Aggregators // 10 min read

Over the past 2 years, dozens of investment firms have banded together with a united purpose: To buy off small companies on Amazon. Essentially, buying out mom-and-pop Amazon sellers and utilizing their wide range of expertise to drive up additional revenue across a large range of brands. ECommerce aggregators have been gaining tremendous traction over the past few years and have the funds to back themselves up.

8 Practical Tips: What you can do today to make your business more valuable tomorrow

By Meny Hoffman // January 10, 2022 // Aggregators, eCommerce // 5 min read

Do you want to be proactive and think ahead in order to create a highly viable business? I like the way you think. You can make your business far more appealing and profitable in your exit by increasing your business's current value to be above your competitors. The more preparation that is done in advance, the more likely you will have a successful transition and higher payout.

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